From TV to the top of the App Store
My motion design and filmmaking background lets me move fluently between story, edit, visual polish and performance goals — useful when teams need creative that looks good and earns its place in testing.
Mobile App & Game Advertising
Hello, I’m Matt
Creative director/producer shaping ad performance for mobile apps and games
I help mobile teams turn product truths into high-performing ad concepts — from sharper hooks to scalable creative systems. My work spans mobile games, lifestyle apps, video, playable ads and ASO assets, with a focus on ideas that are clear enough to test and strong enough to scale.
16 years
Creating ads and telling stories
UA/ASO/Brand...
Expertise in working with all funnels, media and creative destinations
Creative Strategy
Concepting across genres, funnels and formats
My Work
From cinematic flair to hyper casual utility...
Additional examples of work available on request.
Always Testing
Repeated testing across mechanics, genres and formats has sharpened my instinct for which ideas are worth producing — helping teams avoid wasted cycles and get to stronger concepts faster.
Playable Showcase
Interactive Concepts
Explore playable ad concepts built around clear mechanics, fast comprehension and testable hooks.
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Team Building & Management
One of my favourite parts of the work is building and supporting multidisciplinary creative teams. I’ve hired, onboarded and mentored artists through hard-skill development, creative confidence, presentation nerves and the realities of producing strong work at pace.
Do I Use AI?
Yes, when it has a clear purpose. I’ve used AI to automate processes and help teams fold new tools into creative workflows responsibly, without treating them as a shortcut for taste, judgment or craft. The goal is better work through efficient and ethical methods, not short-term gains that create long-term headaches.
About
Creative built for performance, clarity, and scale.
What I do
I work best inside teams that need creative strategy, production judgment and hands-on concept development for mobile app and game growth. That can mean new concept territory, tighter messaging, playable ad thinking, or repeatable systems that make testing smarter.
- Creative strategy for mobile app and game acquisition
- Messaging frameworks that hold up through testing, iteration and scale
- Hooks, scripts, storyboards, playable concepts and production-ready briefs
How I work
My process starts with the audience, the product, and the platform itself. From there, I build concepts that are simple to understand, strong enough to iterate on, and specific enough to avoid generic mobile ad creative.
- Translate real product strengths into sharper, faster ad narratives
- Build creative systems that make new variants easier to produce
- Lead feedback, onboarding and mentoring without slowing down iteration
Contact
Open to full-time creative opportunities in mobile apps and games.
What I’m looking for
I’m focused on joining an in-house team where I can bring creative strategy, concept development, production thinking and team leadership to mobile app or game marketing. I’m at my best where performance and craft are treated as equally important.
- Role focusCreative Director, Creative Strategist, Creative Producer, and adjacent creative marketing roles
- IndustriesMy skillset can travel across industries, but my deepest experience is in gaming, mobile apps and performance-led creative.
- LocationBased in Barcelona, Spain. I am open to remote or hybrid opportunities.
Get in touch
If you’re hiring for a full-time creative role in mobile apps or games, I’d love to hear from you. The easiest way to reach me is by email, and I can share my CV and additional work on request.